{"id":228,"date":"2007-09-01T15:44:19","date_gmt":"2007-09-01T13:44:19","guid":{"rendered":"http:\/\/listem.org\/wp\/?p=228"},"modified":"2023-08-17T16:44:00","modified_gmt":"2023-08-17T14:44:00","slug":"yeni-kulvar","status":"publish","type":"post","link":"http:\/\/listem.org\/wp\/2007\/09\/01\/yeni-kulvar\/","title":{"rendered":"Yeni Kulvar"},"content":{"rendered":"

Mevcut araban\u0131z\u0131n artan ar\u0131zalar\u0131 ve giderek d\u00fc\u015fen de\u011feriyle yeni al\u0131nacak araban\u0131n b\u00fct\u00e7enizde yarataca\u011f\u0131 s\u0131k\u0131\u015f\u0131kl\u0131k, sizi arabay\u0131 yenilemek ile eskisiyle devam etmek aras\u0131nda karars\u0131z b\u0131rak\u0131yor.<\/p>\n

Bilindik bir hikaye; kurba\u011fa so\u011fuk su dolu kazan\u0131n i\u00e7indedir, kazan alttan \u0131s\u0131t\u0131l\u0131yor. \u00d6yle bir an gelir ki, kurba\u011fan\u0131n s\u0131\u00e7ray\u0131\u015f\u0131 i\u00e7in son \u015fans, s\u0131\u00e7ramazsa s\u0131ca\u011fa teslim olacak.<\/p>\n

Yukar\u0131daki \u00f6rnekleri, b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f ve yeni kulvara ge\u00e7i\u015f kavramlar\u0131n\u0131 anlayabilmeniz i\u00e7in verdim.<\/p>\n

Birinci \u00f6rnekteki s\u0131\u00e7rama yeni bir araba ve onun sa\u011flayacaklar\u0131na, di\u011ferinde hayata devama esas oluyor.<\/p>\n

\u0130\u015f hayat\u0131nda daha iyiyi ger\u00e7ekle\u015ftirmek i\u00e7in yap\u0131lan ataklara k\u00fc\u00e7\u00fck s\u0131\u00e7ray\u0131\u015flar diyelim.<\/p>\n

6 sigma, toplam kalite y\u00f6netimi, inovasyonel \u00e7al\u0131\u015fma ve benzeri uygulamalar, sa\u011fl\u0131kl\u0131 k\u00fc\u00e7\u00fck s\u0131\u00e7ray\u0131\u015f \u00f6rnekleridir.<\/p>\n

Mevcut kulvarda, do\u011fru ve zaman\u0131nda yap\u0131lan k\u00fc\u00e7\u00fck s\u0131\u00e7ray\u0131\u015flar daha az risk ve uzun \u00f6m\u00fcr sa\u011flar.<\/p>\n

Bu ataklar\u0131n ihmali, yanl\u0131\u015f kararlar, d\u0131\u015ftan olumsuz geli\u015fmelere kar\u015f\u0131 yetersizlik, i\u015fletmelerin \u00f6mr\u00fcn\u00fc h\u0131zla k\u0131salt\u0131r. Bu sondan kurtulmak ise b\u00fcy\u00fck s\u0131\u00e7ramay\u0131 gerektirir. \u00c7\u00fcnk\u00fc k\u00fc\u00e7\u00fck s\u0131\u00e7ramalar art\u0131k sonu\u00e7 vermeyecektir.<\/p>\n

Otuz y\u0131l \u00f6nce \u00e7al\u0131\u015fmaya ba\u015flam\u0131\u015f olan bir un fabrikas\u0131n\u0131 d\u00fc\u015f\u00fcnelim. O d\u00f6nem, b\u00f6lgesinde tek olan fabrika, zaman i\u00e7inde uygulanan te\u015fvik uygulamalar\u0131yla say\u0131lar\u0131 artan yeni teknolojili fabrikalar\u0131n bask\u0131s\u0131 alt\u0131nda kal\u0131yor. \u0130lk fabrikan\u0131n firesi fazla, elek kalitesi yetersiz. Rekabet, varolan kapasitenin \u00e7ok alt\u0131nda \u00e7al\u0131\u015fmaya zorluyor. Fiyatlar h\u0131zla d\u00fc\u015f\u00fcyor.  B\u00f6yle devam ederseniz son yak\u0131n. \u0130\u015fte b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f i\u00e7in karar verilmesi gereken durum.<\/p>\n

Di\u011fer b\u00fcy\u00fck s\u0131\u00e7rama uygulamas\u0131 ise i\u015fletmelerde mevcut i\u015fler iyi gidiyor varsay\u0131m\u0131n\u0131n ge\u00e7erli oldu\u011fu durumlarda \u00f6ng\u00f6r\u00fcs\u00fc y\u00fcksek \u015firket y\u00f6netimlerince karar verilip yap\u0131land\u0131r.<\/p>\n

Toyota  otomatik tekstil makineleri kurulu\u015funun 1930’lu y\u0131llarda araba \u00fcreten kurulu\u015f durumuna d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi; Nokia’n\u0131n ka\u011f\u0131t, kablo ve lastik i\u015flerini 1990’l\u0131 y\u0131llar\u0131n ba\u015flar\u0131nda b\u0131rakarak cep telefonu \u00fcretmeye ba\u015flamas\u0131; i\u015fletmelerde i\u015fler iyi derken yeni kulvara b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f uygulamalar\u0131d\u0131r.<\/p>\n

B\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f g\u00fcndeme geldikten sonra, zaman olumsuza \u00e7al\u0131\u015fmaya ba\u015flar. Ge\u00e7en s\u00fcre zeminin zay\u0131flad\u0131\u011f\u0131, hedefin uzakla\u015ft\u0131\u011f\u0131 ve s\u0131\u00e7ray\u0131\u015f\u0131n zorla\u015ft\u0131\u011f\u0131 s\u00fcre\u00e7tir.<\/p>\n

Gecikme nedeniyle hedef kulvardan uzakla\u015fmak, daha az \u00e7abayla s\u0131\u00e7ranacak yeni bir kulvar\u0131n belirlenmesini gerektirir. S\u0131\u00e7ray\u0131\u015fta ba\u015far\u0131s\u0131zl\u0131k riski bu sayede azalt\u0131l\u0131r.<\/p>\n

Yeni kulvara ge\u00e7i\u015f b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f\u0131 gerektirir. Fakat her b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f, yeni kulvara ge\u00e7i\u015fi sa\u011flamaz.<\/p>\n

Yeni kulvarda kal\u0131c\u0131l\u0131k ise ba\u015far\u0131l\u0131 k\u00fc\u00e7\u00fck s\u0131\u00e7ray\u0131\u015flarla olur. S\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme verileri ise yeni kulvara ge\u00e7i\u015fin ba\u015far\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n

Toyota, tekstil makineleri \u00fcretiminden araba \u00fcretimine b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f\u0131 yapm\u0131\u015ft\u0131r. Toyota’n\u0131n yeni kulvar\u0131nda m\u00fc\u015fteri memnuniyetini yakalamas\u0131 ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme verilerini sa\u011flamas\u0131, yeni kulvara ge\u00e7i\u015fin tamamland\u0131\u011f\u0131n\u0131 kan\u0131tlam\u0131\u015ft\u0131r.<\/p>\n

\u0130\u015fletmeler, kulvarlar\u0131nda y\u00fcr\u00fcrken \u00e7e\u015fitli nedenlerle kendilerine engeller de yarat\u0131r. Bu engeller g\u00fc\u00e7 kayb\u0131na, geli\u015fmenin yava\u015flay\u0131p hatta geriye gitmesine neden olabilir.<\/p>\n

Sabanc\u0131’n\u0131n g\u0131da i\u015flerinde ata\u011fa ge\u00e7mesi ve sonra bu konuda \u0131srar\u0131n yanl\u0131\u015f oldu\u011funu g\u00f6rerek, g\u0131da sekt\u00f6r\u00fcnden \u00e7\u0131kmas\u0131 buna g\u00fczel bir \u00f6rnektir<\/p>\n

\u0130\u015f makineleri \u00fcretiminde d\u00fcnya lideri Caterpillar’\u0131n ayakkab\u0131 \u00fcretimine girmesi anlam veremedi\u011fim bir giri\u015fimdir. Bence uygun olan\u0131 Caterpillar’\u0131n, karl\u0131 bile olsa ayakkab\u0131 i\u015fini b\u0131rakmas\u0131d\u0131r.<\/p>\n

Ana i\u015finin \u00e7ok d\u0131\u015f\u0131nda, Caterpillar’a benzer faaliyette bulunan ba\u015fka bir firmay\u0131 \u00f6rnek olarak vermek gerekirse.<\/p>\n

Porsche Design ad\u0131yla, geni\u015f kitleye arabas\u0131n\u0131 de\u011fil fakat markay\u0131 ula\u015f\u0131labilir yapan Porsche. Porsche’nin Volkswagen’in kontrol\u00fc i\u00e7in yapt\u0131\u011f\u0131 atak ile Porsche Design uyum i\u00e7inde. Acaba daha geni\u015f bir  kitleyle bulu\u015fmak, Volkswagen’de hisselerin kontrol\u00fcnde daha fazla kolayl\u0131k sa\u011flayacak unsurlardan biri olur diye d\u00fc\u015f\u00fcnm\u00fc\u015f olabilirler mi? Ancak Porsche Design’\u0131n yayg\u0131nl\u0131\u011f\u0131, Porsche otomobil hedef m\u00fc\u015fteri kitlesinin tercihlerini zaman i\u00e7inde olumsuz etkileyecektir.<\/p>\n

Sarar’\u0131n erkek giyiminin yan\u0131 s\u0131ra, bayan giyimi i\u015fine yine ayn\u0131 marka ve ayn\u0131 mekanlarda girmesini, ciddi bir t\u00fcmsek yaratma olarak g\u00f6r\u00fcyorum.<\/p>\n

T\u0131pk\u0131 uzun y\u0131llard\u0131r ba\u015far\u0131l\u0131 \u00fcst grup ofis mobilyas\u0131 \u00fcreticisi olan Alparda’n\u0131n ev mobilyas\u0131 i\u015fine girerek, kar\u015f\u0131s\u0131na kendi t\u00fcmse\u011fini \u00e7\u0131karmas\u0131 ve sonra ev mobilyas\u0131 i\u015finden \u00e7\u0131karak as\u0131l i\u015fine yo\u011funla\u015fmas\u0131 gibi.<\/p>\n

Di\u011fer bir \u00f6rnek ise MNG’nin hava kargo ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 i\u015fiyle birlikte y\u00fcr\u00fctmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 yolcu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131ndan \u00e7ok ge\u00e7 olmadan s\u0131yr\u0131lmas\u0131d\u0131r.<\/p>\n

Kulvar sapmalar\u0131n\u0131 ve t\u00fcmsekleri ge\u00e7 olmadan d\u00fczeltmek sa\u011fl\u0131kl\u0131 k\u00fc\u00e7\u00fck s\u0131\u00e7ray\u0131\u015f \u00f6rnekleridir.<\/p>\n

Google’daki reklamlar\u0131n, arama yapanlara haks\u0131zl\u0131k oldu\u011funu d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131m. Google benim i\u00e7in sonuca en erken ula\u015fabildi\u011fim k\u00fct\u00fcphane g\u00f6revi g\u00f6r\u00fcyor. Fakat \u015fu s\u0131ralar, \u00f6zellikle artan sa\u011f s\u00fctun reklamlar\u0131na g\u00f6z\u00fcm tak\u0131ld\u0131\u011f\u0131 i\u00e7in, vakit kayb\u0131 ya\u015famaya ba\u015flad\u0131m. Bana zaman, ilgi kayb\u0131 ve kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 yaratmayacak ilk se\u00e7enek, Google yerine ge\u00e7ecek.<\/p>\n

Google sa\u011f s\u00fctun reklamlar\u0131 t\u00fcmsektir. Google bunlar\u0131n kayb\u0131n\u0131 kar\u015f\u0131layacak k\u00fc\u00e7\u00fck s\u0131\u00e7ray\u0131\u015flar\u0131 yapacak birikime sahiptir. Bunlardan biri,  ilk sayfada o saat veya o g\u00fcn i\u00e7in en y\u00fcksek rakam\u0131 veren yaln\u0131zca bir firman\u0131n reklam band\u0131n\u0131 yay\u0131nlamak neden olmas\u0131n. D\u00fc\u015f\u00fcnsenize Google ilk sayfada tek reklam\u0131n yarataca\u011f\u0131 havay\u0131.<\/p>\n

Nokia’ya ne demeli? Cep telefonu i\u015finde \u00f6nc\u00fclerden ol, en g\u00fczel tasar\u0131ml\u0131, en iyi yerel yaz\u0131l\u0131ml\u0131 telefonlar\u0131 \u00fcrettikten sonra bulundu\u011fun yeri be\u011fenip orada kalmaya karar ver. Uzun y\u0131llar Nokia kullan\u0131c\u0131s\u0131yd\u0131m. Art\u0131k Blackberry kullan\u0131yorum. E\u015fim de, ye\u011feninin \u00f6nerisiyle Samsung ald\u0131. Dediklerine g\u00f6re tasar\u0131m\u0131 g\u00fczel, fiyat\u0131 uygunmu\u015f. Belki son on y\u0131lda Nokia \u00e7ok ba\u015far\u0131l\u0131 rakamlara ula\u015fm\u0131\u015ft\u0131r, pazar de\u011feri \u00e7ok yukar\u0131lara ula\u015fm\u0131\u015ft\u0131r ama, ben yine de bu son on y\u0131lda yerine konulamayacak baz\u0131 f\u0131rsatlar\u0131n ka\u00e7\u0131r\u0131ld\u0131\u011f\u0131, baz\u0131 gecikmelerin ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcndeyim.<\/p>\n

Sokaktaki insan i\u00e7in \u015fu anda Nokia neyi anlat\u0131yor? En hafif? En g\u00fczel tasar\u0131m? En uygun  fiyat? Avrupal\u0131 olmas\u0131 ve isminden ba\u015fka Samsung’dan fark\u0131 nedir? Geli\u015fmelerin \u00e7ok h\u0131zla olu\u015ftu\u011fu yak\u0131n d\u00f6nemde, Nokia en az kendi kadar, belki de kendinden daha iyi, \u00fcretimlere sahip i\u015fletmelerin \u00e7\u0131kaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u00fc\u015f olsa gerek. Nokia, Apple’in iPhone ata\u011f\u0131na benzer bir s\u0131\u00e7ray\u0131\u015fla bamba\u015fka bir \u00fcr\u00fcn\u00fc \u00e7\u0131karabilecek birikim i\u00e7in yat\u0131r\u0131m yapabilirdi. Bunun olmay\u0131\u015f\u0131 hem Nokia’n\u0131n hem de t\u00fcketicinin kayb\u0131d\u0131r.<\/p>\n

Ayn\u0131 konuda farkl\u0131 kulvara ge\u00e7i\u015f diyece\u011fimiz bir eczane sahibinin, ila\u00e7 toptan sat\u0131c\u0131l\u0131\u011f\u0131 i\u015fine girmesi; i\u015flek cadde \u00fcst\u00fcnde beyaz e\u015fya sat\u0131c\u0131s\u0131n\u0131n, ailesinin gereksinimi i\u00e7in elindeki mallar\u0131 paraya \u00e7evirerek, mevcut yerini simit kahvesine d\u00f6n\u00fc\u015ft\u00fcrmesi; Ostim’de sipari\u015fle \u00e7elik  aksam yapan firma sahibinin, sa\u011fl\u0131k sorunlar\u0131 nedeniyle bir sahil kasabas\u0131nda hal\u0131 ma\u011fazas\u0131 a\u00e7mas\u0131, k\u00fc\u00e7\u00fck i\u015fletmelerde yeni kulvara ge\u00e7i\u015f olarak g\u00f6sterebiliriz.<\/p>\n

Bir di\u011fer \u00f6rnek de, b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f\u0131n \u00e7ok ba\u015far\u0131l\u0131 yap\u0131lmas\u0131na kar\u015f\u0131n, yeni kulvarda t\u00fcmsek olu\u015fturacak eskiyi \u0131srarla ta\u015f\u0131makt\u0131r.<\/p>\n

Zitron firmas\u0131, 1960’l\u0131 y\u0131llarda k\u00f6m\u00fcr madeni ekipmanlar\u0131 \u00fcreterek yerel pazarda ba\u015far\u0131l\u0131 olmu\u015ftur. Daha sonra havaland\u0131rma fanlar\u0131 \u00fcretimine b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f yapm\u0131\u015f ve bir \u00e7ok pazarda lider olarak \u00e7ok sayg\u0131n uluslararas\u0131 bir firma durumuna gelmi\u015ftir. B\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f sonras\u0131 yeni kulvar\u0131 havaland\u0131rma fanlar\u0131 i\u015finde s\u00fcrekli geli\u015fen bir firma olmas\u0131na kar\u015f\u0131n, hala sat\u0131\u015flar\u0131n\u0131n \u00e7ok k\u00fc\u00e7\u00fck bir k\u0131sm\u0131 olan maden ekipmanlar\u0131 \u00fcretimini s\u00fcrd\u00fcrmektedir. Zitron’un bu duygusall\u0131\u011f\u0131n\u0131 b\u0131rakarak havaland\u0131rma sistemleri i\u015fine t\u00fcm\u00fcyle odaklanmas\u0131 iyi olacakt\u0131r.<\/p>\n

Petrol i\u015fleme ve petrol \u00fcr\u00fcnleri da\u011f\u0131t\u0131m i\u015fi, Ko\u00e7 grubunda a\u011f\u0131rl\u0131\u011fa sahip duruma geldi. \u015eayet bu bir yeni kulvara ge\u00e7i\u015f giri\u015fimi ise, yeni sat\u0131n almalar ve yat\u0131r\u0131mlar gereklidir. \u015eu anda elden \u00e7\u0131kard\u0131klar\u0131 d\u00fc\u015f\u00fck cirolu i\u015flerle, satmak istedikleri Migros’un (yaz\u0131n\u0131n yaz\u0131ld\u0131\u011f\u0131 tarihte sat\u0131\u015f s\u00fcreci devam ediyordu) yan\u0131 s\u0131ra, stratejik diye adland\u0131rd\u0131klar\u0131 otomotiv ve beyaz e\u015fya i\u015flerini de uygun rakamlara b\u0131rakarak, edindikleri kayna\u011f\u0131 yeni kulvar ge\u00e7i\u015fine aktarmalar\u0131 gerekir. Biz bu i\u015fi yeni kulvara ge\u00e7i\u015f olarak g\u00f6rm\u00fcyoruz, iyi kar getirecek ciro destekleyicisi bir i\u015f olarak g\u00f6r\u00fcyoruz diyorlarsa, odaklanmay\u0131 Ar\u00e7elik \u00fcst\u00fcne yapabilirler. Peki neden otomotiv olmas\u0131n? Farkl\u0131 otomotiv firmalar\u0131 ile ba\u015far\u0131l\u0131 \u00fcretim ge\u00e7mi\u015fleri var. Ayn\u0131 firmalarla  yeni pazarlarda ortak \u00fcretim giri\u015fimleri ve daha sonra onlar i\u00e7in b\u00fct\u00fcn \u00fcretimi \u00fcstlenmek olamaz m\u0131?<\/p>\n

Odak konu olarak d\u00fcnya \u00e7ap\u0131nda geli\u015filecek bir konunun se\u00e7ilmese de, Ko\u00e7 grubu yine b\u00fcy\u00fc\u011f\u00fcm der. On y\u0131l i\u00e7inde ise bir daha d\u00f6nmemek \u00fczere \u015fu anda bulundu\u011fu ilk 200 firma listesine veda edebilir.<\/p>\n

B\u00fcy\u00fckl\u00fck k\u00fcresel olmaktan ge\u00e7iyor.<\/p>\n

Zorlu grubu, ev tekstili \u00fcretimine dayan\u0131kl\u0131 t\u00fcketim mallar\u0131 \u00fcretimini ekledi\u011fi zaman, son t\u00fcketiciye y\u00f6nelik ba\u015far\u0131l\u0131 \u00fcretim ve perakende deneyimi ve atak yap\u0131s\u0131 nedeniyle bizim IKEA’ n\u0131n do\u011faca\u011f\u0131n\u0131 hayal ettim. Zorlu grubu k\u0131sa s\u00fcrede b\u00fcy\u00fck beceri g\u00f6stererek, b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f\u0131yla farkl\u0131 konularda f\u0131rsatlar\u0131 de\u011ferlendirerek i\u00e7 pazar holdingi oldu. Ba\u015far\u0131 b\u00fcy\u00fck. Peki ilk se\u00e7enek daha b\u00fcy\u00fck ba\u015far\u0131y\u0131 sa\u011flama g\u00fcc\u00fcn\u00fc bar\u0131nd\u0131rm\u0131yor mu?<\/p>\n

Sabanc\u0131 grubu, be\u015f stratejik sekt\u00f6r\u00fcm\u00fcz var diyor. Ben bunu bir t\u00fcrl\u00fc b\u0131rakmaya k\u0131yamad\u0131\u011f\u0131m\u0131z, cesaret edemedi\u011fimiz, yerine ne koyaca\u011f\u0131m\u0131z\u0131 bulamad\u0131\u011f\u0131m\u0131z, uygun fiyata elden \u00e7\u0131karmay\u0131 bekledi\u011fimiz  se\u00e7eneklerinden birini veya daha fazlas\u0131n\u0131 bar\u0131nd\u0131ran be\u015f sekt\u00f6rde \u00e7al\u0131\u015f\u0131yoruz diye terc\u00fcme ediyorum. Sabanc\u0131, a\u011f\u0131rl\u0131\u011f\u0131n\u0131 Turgut Uzer’in kontrol\u00fcnde Kordsa veya Temsa’ya verse G\u00fcven Bor\u00e7a’n\u0131n ”Bu Topraklardan D\u00fcnya Markas\u0131 \u00c7\u0131kar m\u0131 ?” sorusuna evet diyece\u011fim.<\/p>\n

Yerel kal\u0131nd\u0131\u011f\u0131nda, \u00fclke ekonomisinin yava\u015flad\u0131\u011f\u0131 anda, bu gruplar d\u00fcnya ekonomisinde isim olmay\u0131 d\u00fc\u015fleyemeyecek duruma girecekler.<\/p>\n

Samsung’un yeni kulvar ge\u00e7i\u015finde t\u00fcm a\u011f\u0131rl\u0131\u011f\u0131n\u0131 cep telefonunu da i\u00e7eren t\u00fcketici elektroni\u011fi i\u015fine vermesi, a\u011f\u0131r end\u00fcstri ve benzeri farkl\u0131 i\u015fleri elden \u00e7\u0131karmas\u0131 uygun olabilir.<\/p>\n

Hyundai, \u015fayet i\u015f makineleri \u00fcretimi ve benzer i\u015flerini sat\u0131p otomotive daha \u00e7ok kaynak sa\u011flarsa daha fazla g\u00fc\u00e7 ve sayg\u0131 toplar.<\/p>\n

M\u00fchendislik ve y\u00f6netim dehas\u0131 olan Dr.Herrenknecht, otuz y\u0131l gibi k\u0131sa bir s\u00fcrede pazar\u0131 \u00e7ok dar olan t\u00fcnel makineleri i\u015finde 1 milyar Avro’luk bir dev yaratm\u0131\u015ft\u0131r. Onu s\u00fcrekli ba\u015far\u0131n\u0131n adresi tutacak i\u015finin yan\u0131 s\u0131ra, 5.000 metreye inebilen  jeotermal kuyu makinesi ve benzeri \u00fcretimlere girmesini yad\u0131rgam\u0131yorum. \u00c7\u00fcnk\u00fc i\u015f yeralt\u0131nda ula\u015f\u0131m kanallar\u0131 a\u00e7an sistemler olarak devam ediyor. \u0130lk g\u00fcnden bug\u00fcne kuvvetli oldu\u011fu nokta, taleplerin neredeyse %80’i \u00f6zg\u00fcn makine \u00fcretimi. Farkl\u0131 tip makineler, farkl\u0131 end\u00fcstrilere sunuluyor. Bu durumuyla Herrenknecht’e kendi end\u00fcstrisinin General Electric’i diyebiliriz. Farkl\u0131 end\u00fcstrilerde geni\u015fleyen, k\u00fcresel ve h\u0131rsl\u0131.<\/p>\n

Odaklanma, i\u015fler yolunda gidiyorsa zorunluluktan \u00e7\u0131kar. Tercih konusu olur. Ko\u00e7 ve Sabanc\u0131 gruplar\u0131 odaklanmak zorunda de\u011filler.<\/p>\n

\u0130\u00e7 Pazar Holdingleri, Kohlberg Kravis Roberts  veya Cerberus gibi b\u00fcy\u00fck yat\u0131r\u0131m fonlar\u0131na benziyor. \u0130\u00e7 pazarda \u00e7ok ba\u015far\u0131l\u0131 \u00f6rnekler, birikimlerini iyi y\u00f6neterek ba\u015far\u0131l\u0131 finansal oranlar yakalad\u0131klar\u0131 s\u00fcrece, bir konuya a\u011f\u0131rl\u0131k vermeyi gereksiz bir ser\u00fcven olarak g\u00f6receklerdir.<\/p>\n

\u0130\u00e7 Pazar holdinglerinin; arada bir \u00e7\u0131kan stratejik konular\u0131m\u0131z\u0131 belirledik, faaliyet konular\u0131m\u0131z\u0131 azalt\u0131yoruz haberlerini, “ba\u015far\u0131l\u0131 oldu\u011fumuz veya olaca\u011f\u0131m\u0131z i\u015fler ek kaynak gerektirece\u011fi i\u00e7in baz\u0131 i\u015fleri elden \u00e7\u0131karaca\u011f\u0131z” diye terc\u00fcme ederiz.<\/p>\n

A\u011f\u0131rl\u0131k vermek; biz bu y\u0131l baz\u0131 geni\u015fleme ve geli\u015ftirme yat\u0131r\u0131mlar\u0131 yapaca\u011f\u0131z, bir veya iki fabrika alaca\u011f\u0131z demek de\u011fildir.  Biz yeni kulvara ge\u00e7i\u015f i\u00e7in b\u00fct\u00fcn zaman\u0131m\u0131z\u0131 ve kaynaklar\u0131m\u0131z\u0131 adayaca\u011f\u0131z diyerek bu denileni yapmakt\u0131r.<\/p>\n

Burada, farkl\u0131 veya benzer \u015fekilde ya da hi\u00e7 kullan\u0131lmam\u0131\u015f baz\u0131 deyimlere konuyla ilintili anlamlar y\u00fckledim, a\u00e7\u0131klamalar getirdim. \u00d6rne\u011fin b\u00fcy\u00fck s\u0131\u00e7ray\u0131\u015f, k\u00fc\u00e7\u00fck s\u0131\u00e7ray\u0131\u015f, a\u011f\u0131rl\u0131k vermek, i\u00e7 pazar holdingi, yeni kulvara ge\u00e7i\u015f gibi.<\/p>\n

www.relaning.com  sitesinde kulvar\u0131n \u0130ngilizcesi ”lane” s\u00f6zc\u00fc\u011f\u00fcnden, yeni kulvara ge\u00e7i\u015f kar\u015f\u0131l\u0131\u011f\u0131na uygun g\u00f6rd\u00fc\u011f\u00fcm ”relaning” konusunu i\u015fleyece\u011fim. Relaning.com, i\u015f hayat\u0131ndan yerel ve yurtd\u0131\u015f\u0131 \u00f6rneklerle sorulara yan\u0131tlar\u0131n verildi\u011fi bir ortam olacak..<\/p>\n

Yaz\u0131m\u0131 bir c\u00fcmleyle tamamlamak istiyorum.<\/p>\n

\u0130\u015fletmelerin mevcutta devam\u0131, israfla e\u015f de\u011fer halini al\u0131yorsa e\u011fer yeni kulvara ge\u00e7i\u015f, kaynaklar\u0131n yok olmas\u0131n\u0131 \u00f6nleyecek, g\u00fcc\u00fcn artarak devam\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n

Ankara, Eyl\u00fcl 2007<\/p>\n

Kadir Tellio\u011flu<\/h2>\n

\"KadirTellioglu400\"<\/a><\/p>\n

6.4.1959 Ankara do\u011fumlu<\/i><\/p>\n

Ankara Gazi Lisesi’nden sonra e\u011fitimini ODT\u00dc End\u00fcstri M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc’nde 1982 y\u0131l\u0131nda tamamlad\u0131<\/i><\/p>\n

Askerlik hizmetini Harp Akademileri Komutanl\u0131\u011f\u0131’nda yapt\u0131<\/i><\/p>\n

Sabanc\u0131 grubuna ba\u011fl\u0131 Temsa Komatsu’da ba\u015flad\u0131\u011f\u0131 i\u015f hayat\u0131n\u0131 \u00fcst d\u00fczey y\u00f6netiminde bulundu\u011fu \u0130\u015fbir S\u00fcnger firmas\u0131ndan 1996 y\u0131l\u0131nda ayr\u0131l\u0131p kurdu\u011fu \u015firketlerle s\u00fcrd\u00fcrmektedir<\/i><\/p>\n

Foto\u011fraf ve i\u015f y\u00f6netimi \u00fczerine makaleleri bulunmaktad\u0131r. Bu iki konuyu ayn\u0131 zamanda en \u00e7ok \u00f6nem verdi\u011fi hobileri aras\u0131nda saymaktad\u0131r<\/i><\/p>\n

Evli ve bir \u00e7ocuk babas\u0131d\u0131r<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Mevcut araban\u0131z\u0131n artan ar\u0131zalar\u0131 ve giderek d\u00fc\u015fen de\u011feriyle yeni al\u0131nacak araban\u0131n b\u00fct\u00e7enizde yarataca\u011f\u0131 s\u0131k\u0131\u015f\u0131kl\u0131k, sizi arabay\u0131 yenilemek ile eskisiyle devam etmek aras\u0131nda karars\u0131z b\u0131rak\u0131yor. Bilindik bir hikaye; kurba\u011fa so\u011fuk su dolu kazan\u0131n i\u00e7indedir, kazan alttan \u0131s\u0131t\u0131l\u0131yor. \u00d6yle bir an gelir ki, kurba\u011fan\u0131n s\u0131\u00e7ray\u0131\u015f\u0131 i\u00e7in son \u015fans, s\u0131\u00e7ramazsa s\u0131ca\u011fa teslim olacak.…<\/p>\n

Devam\u0131n\u0131 OkuYeni Kulvar<\/span><\/a><\/div>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-tecrubem","entry"],"_links":{"self":[{"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":0,"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"wp:attachment":[{"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/listem.org\/wp\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}